The idea here is to give extra exposure to designers who consistently offer free stuff to avatars and to showcase other works by those designers in the hopes of generating sales so they stay in business.
1. Designers consistently offer quality free items. These can be via group gifts, lucky boards or chairs, MM Boards, items in their stores, because they participate in hunts.
2. The free items are not creator logo driven.
3. The free items change periodically -- offering up even a generous starter pack that never changes isn't enough to be spotlighted unless they offer free or "dollarbie" type promotions.
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